Wild About was launched in 2020 at a time when global frustration hit a peak. I remember vividly how life, drive, and boldness were seeping through a name meaning "to be obsessed" that I came up with during lockdown.

Uncompromising craft. Raw creativity. A hint of rebellion. Courage. That’s what I poured into Wild About when I started connecting with young talents determined to leave their mark in the world.

The world hasn’t become simpler since then. Political and economic crises are reshaping the landscape of opportunities. Artificial intelligence is rewriting the rules of the game. Industries, institutions, talents are all facing the same choice: to step back or to act. I don’t believe this is the time to shrink though. This is the time to come together and channel energy into creation.

I came through Journalism at MGIMO, then Polimoda, landed in management roles at Adidas and Reebok. I launched products, built teams, managed numbers and strategies on a global scale. Yet what I have always been drawn to most was working with people. My desire to unlock human potential and a deep fascination with boundless creativity have come together in Wild About.

Today, this project is a bridge that connects and empowers talents, educational institutions, and the industry as a whole. Creative minds need more than just knowledge. They need an environment, connections, and the belief that their voice matters. Universities hunt for sharp, adaptable students with real ambition. The industry needs creators who can build the new rather than replicate the old. My goal is to bring these three forces together and create a close, dynamic dialogue between them.

For young creatives, Wild About offers a chance to unlock their potential on an international stage, find like-minded people, support, and something as simple as the opportunity to believe in themselves. For universities and schools, it opens access to global collaboration and emerging talent. For brands, it is an investment in a new generation of creatives.

Wild About: To Be Obsessed

Wild About began in Florence. It was there that I first felt how education can do more than give you a profession. It can rewire your entire perspective. Today our partnerships span from Italy to Brazil to the United States. And this is only the beginning.

Your origin doesn’t matter. What matters is where you found the courage to become yourself.

Wild About is an ecosystem. I believe it strengthens each individual while uniting everyone around a shared mission.

Leniza