HOW TO CREATE

A UNIQUE VISUAL CODE IN FASHION

Insights, methods, and creative approaches from a leading Polimoda professor
Open talk
The core principles of building a strong creative vision — and how to adapt it to today’s fashion landscape.
What skills are essential for roles like creative director, art director, and stylist.
How both major labels and independent brands develop unique visual and cultural codes.
How creative teams work — and how responsibilities are shared between roles.
Why cultural research and visual language are key to creating iconic fashion narratives.
In December, we hosted an open session with professors and alumni from Polimoda — one of the world’s most prestigious fashion schools. The lecture was led by Marianna Rosati, a creative director, designer, and Polimoda professor with over 15 years of industry experience. She is the founder of DROMe.
You can watch the full recording of the session.  

What You Will Learn

BONUS FOR THOSE WHO STAY UNTIL THE END:
Three attendees will receive personal feedback on their creative portfolios from Marianna Rosati, and one will receive a fashion magazine from Wild About.
The session will conclude with a Q&A during which participants will ask questions about studying at Polimoda and building a creative path in the industry.
At Polimoda, she leads master’s projects in Creative Direction, teaches undergraduate Fashion Design Management, and lectures in product design for third-year Fashion Business students. Having lived in Paris, London, and Milan, Marianna continues to shape the fashion industry through her creative practice.
Marianna Rosati is a professor at Polimoda, a creative director, and a designer. She has dedicated her career to exploring the intersections of fashion, art, and culture. In 2009, she launched her own brand, DROMe — now a regular presence at both Paris and Milan Fashion Weeks.
Over the years, she has collaborated with leading creatives like Emma Wyman, Brianna Capozzi, and Jamie Reid.

MARIANNA

ROSATI

Speaker
Marianna Rosati is a professor at Polimoda, a creative director, and a designer. She has dedicated her career to exploring the intersections of fashion, art, and culture.
In 2009, she launched her own brand, DROMe — now a regular presence at both Paris and Milan Fashion Weeks. Over the years, she has collaborated with leading creatives like Emma Wyman, Brianna Capozzi, and Jamie Reid.
At Polimoda, she leads master’s projects in Creative Direction, teaches undergraduate Fashion Design Management, and lectures in product design for third-year Fashion Business students. Having lived in Paris, London, and Milan, Marianna continues to shape the fashion industry through her creative practice.
Founder of Wild About, official partner and alumna of Polimoda.
She is the CEO of Wild About, a career and education platform for emerging creatives, and the founder of Wild About Fashion — a global creative community.
Previously, Leniza held leadership roles at Adidas Group and Podium Market, where she developed expertise in brand management and fashion business operations.

LENIZA

Speaker

POLYNSKIKH

Wild About — это карьерно-образовательная платформа в индустрии моды.
Наша цель —поддержка начинающих и уже практикующих специалистов, помощь в поиске своего призвания, а также объединение студентов fashion-вузов. Мы являемся единственными официальными представителями международного университета Polimoda в России и СНГ.
Wild About — это карьерно-образовательная платформа в индустрии моды, цель которой — поддержать начинающих и уже практикующих специалистов, помочь в поиске своего призвания, а также объединить студентов fashion-вузов.
Мы являемся единственными официальными представителями международного университета Polimoda в России и СНГ.
Wild About is a career and education platform for emerging creatives and established professionals in the fashion industry.
We help creatives find their path and connect students from top fashion schools around the world.
We are the only official representative of Polimoda in Russia and the CIS region.
Wild About is a career and education platform for emerging creatives and established professionals in the fashion industry.








We help creatives find their path and connect students from top fashion schools around the world.
We are the only official representative of Polimoda in Russia and the CIS region.
Wild About is a career and education platform for emerging creatives and established professionals in the fashion industry.
We help creatives find their path and connect students from top fashion schools around the world.
We are the only official representative of Polimoda in Russia and the CIS region.
Founded in Florence in 1986, Polimoda is a private fashion school offering a unique educational model that combines strategic vision with real-world practice.
Students benefit from direct collaboration with industry leaders, world-class faculty, and Europe’s largest fashion and design library — all within programs designed to develop individual talent.
Частный fashion-институт, основанный во Флоренции в 1986 году.
Предлагает студентам уникальную методику обучения, сочетающую стратегическое видение и практический подход; партнерство с лучшими экспертами и компа-
ниями отрасли; возможность учиться у преподавателей с уникальным опытом в индустрии; программы развития индивидуальных талантов и доступ к крупнейшей библиотеке в области моды и дизайна в Европе.